A growing amount of healthcare revenue is at risk through government programs and regulatory changes. That makes it increasingly important for healthcare entities to engage professional lobbyists to help determine implications and strategies. You need boots on the ground monitoring, influencing and adjusting for these highly regulated programs. This applies to all organizations—despite their size.

Healthcare executives too often give up on public policy because they don't believe they can make an immediate impact. While changes in regulatory and government circles come slowly, it’s important to stay ahead of any changes. This advance preparation can be used to your advantage in developing and readjusting to find the best strategic response to governmental changes.